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Board of Directors 2026/2027

BOARD OF DIRECTORS

The 2026-2027 Board of Directors was approved at the Canadian Carwash Association Annual General Meeting on Thursday, April 30, 2026.

PRESIDENT - CANADIAN CARWASH ASSOCIATION
MICHAEL SAUNDERS, Mark VII Equipment [Associate Member]

Michael is an experienced professional who works well with stakeholders at all levels, with a focus on improving processes and aligning systems to support business goals. He takes a thoughtful approach to identifying opportunities for improvement and helping teams work toward shared objectives.

With a practical mindset and a collaborative style, Michael has contributed to operational efficiencies and cost-saving initiatives across a range of organizations, from small start-ups to major projects with national telecom companies. His broad experience has given him a solid foundation for supporting change and helping teams realize the value of process enhancements.

Michael is part of MarkVII Canada team in the Canadian Service Coordinator role. He began his carwash career with Baywatch Doors Canada. He brings with him experience from other board tenures, as well as exposure to non-profits.

TREASURER - CANADIAN CARWASH ASSOCIATION
MATT VERITY, Matt Verity Consulting [Associate Member]

After a successful 15-year career as a Real Estate professional in Calgary, AB, Matt has spent the last 10 years as an accomplished founder and entrepreneur in the self-storage and car wash industries.

Matt has been intimately involved in every aspect of acquisition, development, and operations of numerous projects across Canada. From site assessment and facility design, development management, operations and marketing, his diverse experience gained over the past 20+ years has made him a sought-after consultant within the car wash industry.

VICE PRESIDENT - CANADIAN CARWASH ASSOCIATION
RUDY VAN WOERKOM, Belvedere Technical Services Ltd. [Associate Member]
Rudy's introduction to the carwash industry was in the mid-1980s, providing vehicle access control equipment in Calgary. He then went on to spend seven years servicing industrial laundry equipment. In 2000, Rudy started Belvedere Technical Service to get back into access control, which led him into servicing carwash equipment. While Belvedere Technical Service Ltd. is a distributor for D&S Carwash Equipment as well as Airlift Doors, they service all makes of equipment. After many years servicing and installing equipment, Rudy acquired Big City Auto N Truck Wash. Operating this 12-bay with automatic carwash allows for two perspectives of the industry. By becoming a CCA Director, Rudy hopes to put this "double-edged" experience to help industry members see the benefits of the association.

PAST PRESIDENT - CANADIAN CARWASH ASSOCIATION
KAREN SMITH, Valet Car Wash [Car Wash Member]
Karen began her career in the industry in 1993 as a retailer, operating gas bars, convenience and carwash at Shell Canada. She also served on the Shell training team. Karen joined the Valet team in 2012 in a management capacity Karen’s role quickly developed into Training and Compliance Manager. With the ever-changing and additional rules and regulations on labour laws, health and safety and compliance, it became a full-time job keeping up with new information, developing policies and procedures and enhancing the health and safety program. Karen had previously served on the CCA Board of Directors from 2002-2004.

SONIA BEAUDOIN, Sunoco LP [Oil Company Member]

As a Car Wash Operational Manager at Sunoco, my role centers on strengthening the overall performance of our network by focusing on operational execution, financial profitability, and support for the maintenance team.

Before taking on this role, I spent six years in the construction sector, where I served as the internal reference for all car wash–related projects.

During that time, I supported operations, training, purchasing, and the supervision of specialized suppliers, while also collaborating with category management to assess pricing strategies and optimize equipment selection across the network.

Passionate about the car wash industry, I bring a diverse skill set and a strong commitment to innovation and continuous improvement.

I hope to contribute to an industry that continues to grow and evolve toward more environmentally responsible solutions.

MIKE BRIDEAU, Petro Service Limited [Associate Member]

Mike began his career with Petroservice Limited in 1987 as a car wash technician, responsible for the installation and servicing of car wash systems throughout Atlantic Canada.

Over the course of his career, Mike evolved along with the company. Known for his calm authority and disciplined leadership style, he brought structure and consistency to a growing national footprint.

When Petroservice expanded nationally in 2017, Mike stepped into the role of Division Manager for the Service Department, overseeing operations across Canada, it was a natural fit.

Now, as National Sales Manager for Car Wash, Mike is focused on what’s next—expanding Petroservice’s capabilities, refining its market presence. It’s a forward‑looking role, built on decades of hands‑on experience.

SERGIO DIMONTE, Crosstown Car Wash [Car Wash Member]

I am a Toronto-based entrepreneur and co-owner of Crosstown Car Wash, a family-run business serving the Greater Toronto Area since 1978. What began as a single full-service location has grown into a multi-site operation known for quality, reliability, and customer care.

Working alongside my family, I’ve helped expand and modernize the business into a diversified car care provider, offering express washes, self-serve bays, and full-service detailing. While we continue to adopt new technologies and membership programs, we remain rooted in the family values that have defined our brand for decades.

I stay actively involved in daily operations and industry engagement, supporting Crosstown’s continued growth as one of Toronto’s long-standing independent car wash businesses.

JEREMY ENNS, Enns Wash and Shine [Car Wash Member]

Jeremy Enns is the relatively new owner-operator of a single site in Ontario, Canada, with three self-servewash bays, a truck bay, and an in-bay touchless automatic.

STEVE HEBB, Kilworth Car Wash [Car Wash Member]

Steve Hebb is the owner of Kilworth Car Wash, which he and his partners opened in 2022 to serve London and the surrounding area. With a strong focus on customer experience and environmental impact, Steve and his partners have built a business that reflects their passion for washing cars and connecting with people—whether it’s customers, suppliers, or fellow operators. He’s always looking to try new ideas and stay on top of industry trends. Alongside his car wash experience, Steve also brings a background in the self-storage and oil & gas industries, offering a well-rounded perspective to the Canadian Carwash Association board.

MICHAEL HOWE, WashLinks [Associate Member]

Michael started out originally as a licensed electrician prior to becoming a seasoned overhead door mechanic almost 30 years ago. During his professional career he has occupied many senior executive roles spanning a wide variety of industries including credit, call center management and renewable energy. In March of 2019 he was tasked with establishing the Canada Division of BayWatch Enterprises, a car wash door solutions manufacturer and servicer. After three strong years of growth in Canada, in December 2021 BayWatch and by default BayWatch Canada was acquired. Michael recognized his passion for the car wash industry and has since moved to the equipment side of the business as General Manager for WashLinks bringing with him his service and customer driven focus. WashLinks is a Canadian owned equipment provider offering comprehensive car wash solutions for operators entering and operating car wash businesses.

KATARINA POPOVIC, Suncor [Oil Company Member]

Katarina recently joined the car wash business as Category Manager of Petro-Canada’s national car wash network. She is responsible for developing annual category plans, managing vendor relationships, overseeing cross-functional teams, and leading marketing programs and promotions from concept to execution.

Katarina graduated from Brock University with a BBA in Finance. Before joining Suncor Energy, she owned and operated a Zarky’s Fine Foods Express franchise in Hamilton Ontario. After a brief entrepreneurship period, Katarina joined Suncor, where she has spent the last 13 years moving through various roles across multiple business units, from Distribution to Finance and most recently, Convenience Retailing- Category Management. Always willing to take on a challenge, eager to learn, and excited to be part of the Canadian Carwash Association.

CCA Headquarters:

Canadian Carwash Association
3228 South Service Road, Suite 109
Burlington, ON L7N 3H8

membership@canadiancarwash.ca

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