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September 14th, 2017
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The CCA Joins the Watersavers® Alliance

The Canadian Carwash Association (CCA) has announced a partnership with the International Carwash Association (ICA) in regards to their WaterSavers® program, providing a new marketing opportunity for CCA members. Effective immediately, CCA members are eligible to participate in the ICA WaterSavers® program as part of a WaterSavers® Alliance which offers CCA members access to the program at the ICA member rate of $129US (annual fee). Nearly 900 ICA and CCA member locations across the United States and Canada are already enrolled in WaterSavers®.

The CCA's Environmental committee spearheaded the WaterSavers® Alliance relationship to further promote the benefits of the carwash industry as the green alternative to driveway and lot washing. The CCA’s involvement in the program is a reflection of the Canadian carwash industry's commitment to water conservation and quality. The CCA is proud to partner with ICA, along with three other associations: Mid-Atlantic Carwash Association, Southeastern Car Wash Association and Western Carwash Association.

CCA Environmental Committee chair, Nathan Ewing, said: "By purchasing and prominently displaying the WaterSavers® signage, carwashes now have a new way to promote the environmental benefits of professional carwashing to their customers. The formation of the new North American alliance brings our industry together to further educate consumers and to support water conservation initiatives that protect and preserve our rivers and lakes."

In order to participate in WaterSavers®, CCA member carwashes must implement water management best practices. Requirements include water recycling or a maximum use of 40 gallons per car, maintaining maximum efficiency of water saving devices and spray nozzles, and protection of our streams, rivers, lakes, and oceans by controlled discharge of waste water to municipal water treatment facilities, or as required by local ordinance.

As a member of the CCA you can participate in the WaterSavers® program without joining the ICA as well. On the sign-up page for the program select "New Member" then fill in your contact information. Where it asks "Your company is a member of which Association?" select Canadian Carwash Association from the adjacent pull-down menu. The $129US fee covers the cost of material you will receive as mentioned in the video above.
 

CCA participants will be included in the program's online directory of locations and afforded exclusive access to WaterSavers® marketing materials. WaterSavers® combines the value of a credible, recognized brand with local promotional efforts to educate consumers and water authorities of the environmental benefits of professional car washing.

Additional information on the program is available at www.icawatersavers.org. For consumer information on the program visit www.washwithwatersavers.com

Octane Convinence Carwacs


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